Sustainability & Commitments

The art of watchmaking is the art of time itself — and with time comes responsibility. At Ashfield Watch, sustainability is not an afterthought; it is a core principle guiding every decision, from the sourcing of materials to the longevity of our creations.

Responsible Sourcing
Our materials are selected with both performance and ethics in mind.

• Metals are sourced from suppliers that comply with strict ethical and environmental standards.

• Rubber and alternative straps are crafted with eco-conscious methods, reducing waste without compromising quality.

• Packaging is designed to be both protective and sustainable, minimizing environmental impact while maintaining the elegance expected of fine watchmaking.

Crafted to Last
A true luxury watch is not disposable. Longevity itself is sustainability. By creating timepieces engineered to endure for generations, we reduce waste and preserve value. Every Ashfield watch is designed for repairability, with access to certified servicing ensuring its life extends far beyond trends or single ownership.

Climate Responsibility
We are committed to measurable climate action. Through our alignment with the Science Based Targets initiative (SBTi), we actively reduce emissions across our operations, logistics, and supply chains. Our objective is not only to offset but to minimize impact at the source.

Commitment to People
Luxury must also uplift those who create it. Ashfield is committed to:

• Upholding fair labor practices and human rights.

• Supporting diversity and inclusivity in every level of our operations.

• Advancing equality through adherence to the Women’s Empowerment Principles.

The Future of Time
Sustainability is not a destination but an evolving commitment. As innovation in materials and technology advances, so too will our practices. With every watch we produce, Ashfield carries forward a vision of fine watchmaking that is as respectful to the planet as it is to tradition.