The Ashfield Standard

At Ashfield, we do not follow trends; we follow principles. The Ashfield Standard is our unwavering commitment to excellence, a philosophy that defines every detail of our timepieces and every moment of your ownership experience. It is the measure by which we hold ourselves accountable — and the reason our clients place their trust in us.

Uncompromising Craftsmanship
Every Ashfield watch is the result of centuries-old horological traditions, translated into modern precision. From the sourcing of noble metals to the meticulous regulation of each movement, nothing is rushed, nothing is overlooked. Each detail exists not by chance, but by design.

Enduring Materials
We choose materials not for fashion, but for permanence. White gold-plated cases, sapphire crystals, and injected rubber straps are engineered to preserve their beauty and integrity through decades of wear. An Ashfield watch is not simply purchased — it is inherited.

Service Beyond Time
Luxury extends beyond the product. Our dedicated concierge service ensures that every client enjoys personal attention, whether for guidance, warranty, or aftercare. With Ashfield, ownership is an ongoing relationship, not a transaction.

Integrity in Every Promise
We believe in absolute transparency: clear warranties, fair returns, and secure worldwide delivery. There are no hidden fees, no compromises, no shortcuts. When we say a watch is built to last, it is backed by both craftsmanship and commitment.

A Legacy of Trust
The Ashfield Standard is not simply about how we build our watches, but how we conduct ourselves as a company. Precision, authenticity, and care form the pillars of our house, ensuring that every Ashfield owner feels part of something greater than a purchase — part of a tradition.